Social Work As A Profession - 1826 Words

Hailey Wistner Social Work as a Profession University of South Alabama Abstract Social Work throughout the professional world has had to battle for it to be recognized as a profession and really made scholars define what a profession really is. Though it took a long amount of time and a lot of people fighting for it, Social Work has finally begun to be recognized as a profession and not just a job. This paper aims to focus on what makes Social Work a profession and what it takes to become a Social Worker. Specifically, it will focus on Dorthea Dix and how her work impacted the Social Work profession and how she helped develop the values and ethics that make Social Work the profession that it is today. Furthermore, it will provide why things like critical thinking and the theory of person-in-situation affect Social Work and how the values may or may not interfere with my own personal values and how that could affect my profession and how to compensate for those differences. Social Work as a Profession When talking about Social Work as a profession, we must first understand what Social Work is actually defined as. The International Federation of Social Workers (IFSW) adopted an international definition that says that Social Work â€Å"promotes social change, problem solving in human relationships, and the empowerment and liberation of people to enhance well being† (Dubois and Miley, 2014, p. 2). Dorthea Dix, who was a pioneer of the social workShow MoreRelatedSocial Work As a Profession685 Words   |  3 PagesChoosing social work as my future profession was a decision I made after much reflection, considering the fact that more than just a profession, social work is a vocation that I must commit to, professionally and personally. One of the main reasons why I decided to pursue social work as my future profession is that I have always been interested and passionate about social issues, particularly those I find relevant to my life. My experience living close to informal settlers in my community exposedRead MoreThe Profession Of Social Work1290 Words   |  6 PagesOne of the main purposes of my interest in the profession of social work is to gain the knowledge and skill set to effectively help, counsel, and accordingly, provide services for all individuals so that their problems and needs are met. The profession of social work can be rigorous, yet it is a rewarding career that I am ready and willing to engage in. With the career being very diverse, it allows me to devote to my community in a number of ways from working in mental health to provide adequateRead MoreSocial Work As A Profession1309 Words   |  6 PagesSocial work as a profession is a universal and opportunistic field. The field itself ranges from placements in mental health to even education. One of the most prominent and growing areas in the field is medical social work. According to the NASW, social workers in hospitals and medical centers provide frontli ne services to patients with conditions spanning the entire healthcare continuum. Medical social work includes settings such as hospitals, clinics, nursing homes, rehabilitation centers, etcRead MoreThe Profession Of Social Work1253 Words   |  6 PagesThe profession of Social Work introduced itself to me at a very tender age. My personal interest in the social work field was solidified when I lived with my paternal aunt and her abusive ex-husband. At age 13, my traits of compassion, empathy and patience allowed me to mentor and guide my aunt when she was most vulnerable. For the past half decade, I have maintained a constant and consistent path to social work, with the hope to obtain my LCSW (licensed clinical social worker) and empower our mostRead MoreSocial Work Is The Profession735 Words   |  3 PagesI. Social Work is the profession by which to help others in need A. Social Workers Assess and Advocate for others in need B. They work as an intermediary to connect people with helpful services II. Older population A. Any individual over the age of 65 is apart of the older population B. The Older population is growing and there for more services will need to be utilized because people are living longer C. With more services being utilized more cost will incur D. 40% of people need assistance andRead MoreSocial Work As A Profession1928 Words   |  8 PagesSocial work, as a profession, has developed greatly over the years. As an actual profession, social work did not truly begin until the 1900s. In the 1920s schools of social work developed uniform standards for the training and education used. These standards were developed by the American Association of Schools of Social Work, which later merged and became the Council on Social Work Education. This is the group that currently regulates curriculum taught by social work schools. In 1955 the NationalRead MoreSocial Work As A Profession1869 Words   |  8 PagesStatement Cutley S. Thadison Purpose of social work choice of social work as a profession. Social Work is a powerful, selfless profession. We as a profession enable persons within a community achieve positive and beneficial goals. We speak for those who can’t speak for themselves while teaching them how to speak for themselves. The profession of social work is about putting the needs of others before self. I have decided to pursue social work as a profession due to my desire of wanting to help othersRead MoreThe Profession Of Social Work1761 Words   |  8 Pagesdefining social work, the phrase â€Å"a helping profession† is used quite frequently. The profession is often misconstrued with promoting the distribution of welfare. Often times, this stereotype amuses me because social work is remarkably so much more. Not only do people fail to realize that social work is one of the broadest occupations that offers various work environments, but also they neglect one of the key goals besides the act of helping: empowerment. Yes, the profession of social work st rivesRead MoreSocial Work As A Profession907 Words   |  4 PagesA) I would describe social work as a profession that seeks to help individuals, families, and groups in multiple ways. Social work takes into account benefits of society as well as individuals and therefore seeks for a solution to a problem that would be the most moral and right thing to do. The social work profession has multiple careers that assist with several issues such as adoption, mental health, addictions, poverty and homelessness, hospice care, and immigration and aboriginal treatment. EachRead MoreThe Social Work Profession2035 Words   |  9 PagesIn the social work profession, the primary goal is to aid and empower individuals or families who are faced with oppression, vulnerable in society, and living in poverty (Code of Ethics, 2008). Social workers strive to improve the welfare of those who need assistance meeting their daily basic essentials for survival. According to Abraham Maslow’s Hierarch y of Basic needs, a person requires five clusters to make them an integrated and self-motivated whole in society. The five clusters include: physiological

Marketing Strategy Free Essays

According to Shaw, Eric (2012). Marketing Strategy: From the Origin of the Concept to the Development of a Conceptual Framework. Journal of Historical Research in Marketing. We will write a custom essay sample on Marketing Strategy or any similar topic only for you Order Now , there is a framework for marketing strategies. Market introduction strategies â€Å"At introduction, the marketing strategist has two principle strategies to choose from: penetration or niche† (47). Market growth strategies â€Å"In the early growth stage, the marketing manager may choose from two additional strategic alternatives: segment expansion (Smith, Ansoff) or brand expansion (Borden, Ansoff, Kerin and Peterson, 1978)† (48). Market maturity strategies â€Å"In maturity, sales growth slows, stabilizes and starts to decline. In early maturity, it is common to employ a maintenance strategy (BCG), where the firm maintains or holds a stable marketing mix† (48). Market decline strategies At some point the decline in sales approaches and then begins to exceed costs. And not just accounting costs, there are hidden costs as well; as Kotler (1965, p. 109) observed: ‘No financial accounting can adequately convey all the hidden costs.’ At some point, with declining sales and rising costs, a harvesting strategy becomes unprofitable and a divesting strategy necessary† (49). Early marketing strategy concepts were: Borden’s â€Å"marketing mix† â€Å"In his classic Harvard Business Review (HBR) article of the marketing mix, Borden (1964) credits James Culliton in 1948 with describing the marketing  executive as a ‘decider’ and a ‘mixer of ingredients.’ This led Borden, in the early 1950s, to the insight that what this mixer of ingredients was deciding upon was a ‘marketing mix'† (34). Smith’s â€Å"differentiation and segmentation strategies† â€Å"In product differentiation, according to Smith (1956, p. 5), a firm tries ‘bending the will of demand to the will of supply.’ That is, distinguishing or differentiating some aspect(s) of its marketing mix from those of competitors, in a mass market or large segment, where customer preferences are relatively homogeneous (or heterogeneity is ignored, Hunt, 2011, p. 80), in an attempt to shift its aggregate demand curve to the left (greater quantity sold for a given price) and make it more inelastic (less amenable to substitutes). With segmentation, a firm recognizes that it faces multiple demand curves, because customer preferences are heterogeneous, and focuses on serving one or more specific target segments within the overall market† (35). Dean’s â€Å"skimming and penetration strategies† â€Å"With skimming, a firm introduces a product with a high price and after milking the least price sensitive segment, gradually reduces price, in a stepwise fashion, tapping effective demand at each price level. With penetration pricing a firm continues its initial low price from introduction to rapidly capture sales and market share, but with lower profit margins than skimming† (37). Forrester’s â€Å"product life cycle (PLC)† â€Å"The PLC does not offer marketing strategies, per se; rather it provides an overarching framework from which to choose among various strategic alternatives† (38). There are also corporate strategy concepts like: Andrews’ â€Å"SWOT analysis† â€Å"Although widely used in marketing strategy, SWOT (also known as TOWS) Analysis originated in corporate strategy. The SWOT concept, if not the acronym, is the work of Kenneth R. Andrews who is credited with writing the text portion of the classic: Business Policy: Text and Cases (Learned et  al., 1965)† (41). Ansoff’s â€Å"growth strategies† â€Å"The most well-known, and least often attributed, aspect of Igor Ansoff’s Growth Strategies in the marketing literature is the term ‘product-market.’ The product-market concept results from Ansoff juxtaposing new and existing products with new and existing markets in a two by two matrix† (41-42). Porter’s â€Å"generic strategies† Porter generic strategies – strategy on the dimensions of strategic scope and strategic strength. Strategic scope refers to the market penetration while strategic strength refers to the firm’s sustainable competitive advantage. The generic strategy framework (porter 1984) comprises two alternatives each with two alternative scopes. These are Differentiation and low-cost leadership each with a dimension of Focus-broad or narrow. ** Product differentiation ** Cost leadership ** Market segmentation * Innovation strategies — This deals with the firm’s rate of the new product development and business model innovation. It asks whether the company is on the cutting edge of technology and business innovation. There are three types: ** Pioneers ** Close followers ** Late followers * Growth strategies — In this scheme we ask the question, â€Å"How should the firm grow?†. There are a number of different ways of answering that question, but the most common gives four answers: Horizontal integration Vertical integration Diversification Intensification These ways of growth are termed as organic growth. Horizontal growth is whereby a firm grows towards acquiring other businesses that are in the same line of business for example a clothing retail outlet acquiring a food outlet. The two are in the retail establishments and their integration lead to expansion. Vertical integration can be forward or backward. Forward integration is whereby a firm grows towards its customers for example a food manufacturing firm acquiring a food outlet. Backward integration is whereby a firm grows towards its source of supply for example a food outlet  acquiring a food manufacturing outlet. A more detailed scheme uses the categoriesMiles, Raymond (2003). Organizational Strategy, Structure, and Process. Stanford: Stanford University Press. ISBN 0-8047-4840-3.: Prospector Analyzer Defender Reactor Marketing warfare strategies – This scheme draws parallels between marketing strategies and military strategies. BCG’s â€Å"growth-share portfolio matrix† â€Å"Based on his work with experience curves (that also provides the rationale for Porter’s low cost leadership strategy), the growth-share matrix was originally created by Bruce D. Henderson, CEO of the Boston Consulting Group (BCG) in 1968 (according to BCG history). Throughout the 1970s, Henderson expanded upon the concept in a series of short (one to three page) articles in the BCG newsletter titled Perspectives (Henderson, 1970, 1972, 1973, 1976a, b). Tremendously popular among large multi-product firms, the BCG portfolio matrix was popularized in the marketing literature by Day (1977)† (45). Strategic models[edit] This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (June 2008) Marketing participants often employ strategic models and tools to analyze marketing decisions. When beginning a strategic analysis, the 3Cs can be employed to get a broad understanding of the strategic environment. An Ansoff Matrix is also often used to convey an organization’s strategic positioning of their marketing mix. The 4Ps can then be utilized to form a marketing plan to pursue a defined strategy. Marketing Mix Modeling is often used to simulate different strategic flexing go the 4Ps. Customer lifetime value models can help simulate long term effects of changing the 4Ps, e.g.; visualize the multi-year impact on acquisition, churn rate, and profitability of changes to pricing. However, 4Ps have been expanded to 7 or 8Ps to address the different nature of services. There are many companies especially those in the Consumer Package Goods (CPG) market that adopt the theory of running their business centered around Consumer, Shopper Retailer needs. Their Marketing departments spend quality time looking for â€Å"Growth Opportunities† in their categories by identifying relevant insights (both mindsets and behaviors) on their target Consumers, Shoppers and retail partners. These Growth Opportunities emerge from changes in market trends, segment dynamics changing and also internal brand or operational business challenges.The Marketing team can then prioritize these Growth Opportunities and begin to develop strategies to exploit the opportunities that could include new or adapted products, services as well as changes to the 7Ps. Real-life marketing[edit] Real-life marketing primarily revolves around the application of a great deal of common-sense; dealing with a limited number of factors, in an environment of imperfect information and limited resources complicated by uncertainty and tight timescales. Use of classical marketing techniques, in these circumstances, is inevitably partial and uneven. Thus, for example, many new products will emerge from irrational processes and the rational development process may be used (if at all) to screen out the worst non-runners. The design of the advertising, and the packaging, will be the output of the creative minds employed; which management will then screen, often by ‘gut-reaction’, to ensure that it is reasonable. For most of their time, marketing managers use intuition and experience to analyze and handle the complex, and unique, situations being faced; without easy reference to theory. This will often be ‘flying by the seat of the pants’, or ‘gut-reaction’; where the overall strategy, coupled with the knowledge of the customer which has been absorbed almost by a process of osmosis, will determine the quality of the marketing employed. This, almost  instinctive management, is what is sometimes called ‘coarse marketing’; to distinguish it from the refined, aesthetically pleasing, form favored by the theorists. An organization’s strategy that combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sustain the business. The marketing strategy is the foundation of a marketing plan. See also[edit] Business model Corporate anniversary Customer engagement Market segmentation Pricing strategies Right-time marketing How to cite Marketing Strategy, Essays Marketing Strategy Free Essays Market oriented strategic planning is described as the process of developing and sustaining a workable link between a company’s objectives, expertise and resources and the altering market opportunities (Kotler, P). Developing market strategies is a complex task, which requires deep study and analysis of the current market opportunities. The market world of today faces a new threat and opportunity, the Internet. We will write a custom essay sample on Marketing Strategy or any similar topic only for you Order Now It is a threat for those who have still not utilized it for direct marketing of their products and services and an opportunity for those have initiated this step. Internet has facilitated sales and marketing of numerous products of different companies. However, the use of Internet to develop marketing channels has also be a reason for the decline of sales of brick and mortar retailers. This era is the era of speed, sophistication and ease. Today people find it more comfortable to order things via Internet. According to the situation in the provided material about a company whose product line is as competitive of that as the leader in the computer industry DELLTM Computers, the retailers should be satisfied with the answer that even though the company would introduce and use a system similar to the one used be Hewlett-Packard TM but it would not affect their share of the business as they would be provided with web orders that the company gets and the retailers would be responsible for their completion and shipment. This would earn them sales commissions according to a percentage that can be negotiated between the company and the retailers. And hence it would deprive them of their customers. The company should formulate and implement a system that is similar to the one used by Hewlett-Packard TM so it does not loose 60% person sales earned due to its retailers which if lost can be a great loss to the business of the company. This system would be equally beneficial for both the company and its retailers. Bibliography NSW Small business(2006)   Marketing Strategy. Retrieved on November 2nd 2006 Kotler, P. (2002). Marketing Management. Prentice Hall. Eleventh Edition. ISBN: 8120320832                                        How to cite Marketing Strategy, Essay examples

Jordan Baker in Great Gatsby free essay sample

During the Roaring Twenties, the role of women in society took on new forms and pushed unprecedented boundaries. Women were more independent as well as promiscuous. Jordan Baker’s maleness in Fitzgerald’s The Great Gatsby depicts the changing woman in the 1920’s. Fitzgerald blends the strong individualistic woman of the twenties with her feminine counterpart through his character, Jordan Baker. Jordan, an unmarried professional golf player, is assertively independent and seems rather masculine in contrast to Daisy Buchanan, her â€Å"girlie,† character foil. As the novel continues, Jordan’s â€Å"maleness† fuses with the conventional womanly characteristics of her time. The first time Nick meets Jordan, she sits â€Å"completely motionless with her chin raised a little. † (p. 8) She is not at all fazed by Nick’s presence. She remains solely interested in golf and does not participate in the other conversations around her. The male-like behavior in this scene contrasts with Daisy’s lively, energetic, and stereotypically feminine manner. We will write a custom essay sample on Jordan Baker in Great Gatsby or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Nick notes, â€Å"Daisy’s murmur was only to make people lean toward her. This seductive feminine quality contrasts to Jordan’s more masculine refrain, when Nick observes that Tom and Jordan have several feet of twilight between them. The first references to Jordan in this chapter juxtapose Daisy’s feminine etiquette with Jordan’s masculinity that continues throughout the novel. Later in this chapter, Nick describes Jordan as â€Å"A slender small breasted girl, with an erect carriage, which she accentuated by throwing her body backward at the shoulders like a young cadet. † This manly physical description highlights Jordan’s confidence and independence. She is not dependent upon the will of another. Later, Daisy â€Å"turned to Miss Baker for confirmation† (14). Daisy needs a male figure to validate her while Jordan makes her own decisions. Daisy later reads to Tom from The Saturday Evening Post. This gender role reversal again highlights Jordan’s independence and maleness. While at the Buchanan household, Nick notes Jordan’s â€Å"hardy skepticism† (page 15), which again contrasts to Daisy’s stereotypical femininity and optimistic outlook. Daisy believes only what she is told to believe and never questions it. When asking Nick about a rumor that he was engaged, she states, â€Å"We heard it from three people, so it must be true† (19). Unlike Daisy, Jordan is skeptical of others and assesses matters for herself. Nick becomes infatuated with Jordan’s maleness. Even though she cheated in the golf game that got her famous, Nick becomes involved in a world of materialism and superficiality, sparking his interest in Jordan. Nick notices that â€Å"She wore her evening dress, all her dresses, like sports clothes. † (Page 50) He accounts the â€Å"faint mustache of perspiration that appeared on her upper lip,† when she plays tennis. p. 57) Nick is flattered to go places with her because she is a golf champion and everyone knows her name. (Page 57) This again highlights the gender role reversal. Traditionally in the 1920’s, women clung to men whom were rich and high in status, as Daisy does with both Gatsby and Tom. Nick’s interest in Jordan is based on her strong man-like independence and success. This is one of the last points in which Jordan is seen as the independent manly character. As the novel progresses, Jordan morphs into a Daisy type of woman. On page 117, Daisy’s child Pammy takes note that â€Å"Aunt Jordan’s got on a white dress too,† marking Jordan’s gradual transition into femininity. On page 118 Daisy complains of the heat. This is a direct comparison to Jordan when she complains that she does not â€Å"want to get stalled in this baking heat. † (page 122) Throughout the rest of the novel, Jordan takes on stereotypical female qualities of her time. With this newfound feminism, Jordan grows increasingly dependent on Nick. She frequently asks to meet up with him and shows displays more affection towards him. When Jordan asks Nick to come inside, she puts her hand on his arm. Nick ultimately becomes sick of Jordan. Though he was once attracted to her masculinity and independence, Nick loses interest in Jordan once these qualities begin to disappear and the traditional gender roles reappear. Jordan symbolizes the confidence and independence ingrained in the â€Å"New Woman† of the 1920’s. Daisy on the other hand represents the promiscuity and wildness of women during the Roaring Twenties. Jordan’s shift from confident masculine independent towards feminine companion shows the fusion of both roles of women during this time period.